Our Story
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2020
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The Foundation: Behind the Scenes

The year 2020 was all about preparation and planning. While no products were released, this phase was crucial for Hedeaux's growth. Internal processes were fine-tuned, and the search for the right supplier began. This year laid the foundation for what Hedeaux would become.

2019
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Where It All Began: The Birth of Hedeaux

In 2019, four friends came together for a simple school project. This project quickly evolved into an ambitious idea: creating a clothing brand that goes beyond fashion. Inspired by hedonism, the philosophy of finding pleasure in the moment, Hedeaux was born. With this philosophy and a shared passion for living life to the fullest, Hedeaux was created. What started on Instagram became the first step of a unique journey.

"Hedonism: a tribute to the pursuit of pleasure."

2022
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Creative Expansion: Growth and Engagement

When Daan was welcomed as creative director in 2022, Hedeaux received a fresh creative impulse. A revamped Instagram strategy, professional photoshoots, and community-driven content fostered a deeper connection with the customers. The brand grew both visually and in terms of its engagement with the audience.

2021
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Our First Steps: Collections and Identity

2021 was the year Hedeaux truly launched. With the release of the Definition Hedonism collection, the brand made its mark. These T-shirts, expressing the essence of hedonism, along with the Hedeaux x Epicurus collection, showcased the brand's philosophy to the world. This year also saw the first professional photoshoot and a growing Instagram presence.

2024
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A New Era: Rebranding and Renewal

2024 ushered in a new beginning for Hedeaux. With the introduction of Mr. Hedeaux, an elegant fox terrier as the new logo, the brand embraced a refreshed image. A new Dutch supplier, a completely redesigned website, and a fresh collection marked this new chapter. This was celebrated with a grand event, embodying the brand's core message of enjoying life in the moment.

2023
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Connecting with the Community: Events and Expansion

2023 was a year of events and expansion. Hedeaux introduced the Hedeaux Club and partnered with a Portuguese supplier for accessories. The Veerplas Festival in Haarlem marked the first time Hedeaux connected directly with its community in a vibrant, festival setting.